For the last several years, the #1 request at the Broken Arrow, Oklahoma Chamber of Commerce was, “When will we get a Chick-fil-A restaurant?” Now that the store has been open for two months, the success is almost unbelievable. The assistant manager told me that starting from opening day, the two drive-through lines have been virtually full from 7:00 AM till 10:00 PM.
” If we get better, then our customers will demand we get bigger” – Truett Cathy
My father, Aubrey Shotton, was a successful dry-land wheat farmer in Southeastern Colorado, farming more than 10,000 acres. As a young boy, I remember over-hearing a phone conversation when dad was talking with a non-resident land owner. This person called to ask dad to farm his land using a standard share crop lease. In this type of agreement the land owner would only receive his percentage of the crop if dad could raise a crop. If there was no crop then he would get no money. My mother encouraged my dad with, “don’t take on more land, we are big enough”, but if I remember correctly, we got bigger. Dad was unknowingly following this quote —
” If we get better, then our customers will demand we get bigger” – Truett Cathy
I own a machine shop, Auto-Turn Mfg., Inc.. We have 70 employees and produce about one million per month in sales. Our customers are very demanding because the parts we produce must be delivered “just in time” for assembly of the final product. Our customers have consistently requested that we add capacity and diversify into things like gear making, precision grinding, welding, assembly, and other supporting services. At one meeting with our biggest customer he required that I present him a written plan to add a significant number of man-hours of capacity. I believe this happened because we concentrate on our customer’s needs, we continually improve our processes, and we work hard to even lower our prices when possible.
” If we get better, then our customers will demand we get bigger” – Truett Cathy
This fundamental law of business will work anywhere in the world, just like the law of gravity works anywhere in the world. I want you to follow along this journey with me, whether you can go on a mission trip or not. For those that are in a position to consider going, we need you to share this truth and many more as part of a Business Mission Trip. PLEASE JOIN US! You will be blessed, the world needs you, and God will bless you!!
Leave a Reply